Selling on ebay is basically the same as as other internet
business. You still need to advertise your item.
In fact, it is considered as the lifeblood of almost all kinds
of businesses. That's why sellers and entrepreneur wannabes on
eBay understand the impact of an effective advertising technique
on their items listing.
Basically, the sale of any item on eBay is dependent on eBay
keyword program. This program asserts the fact that the
probability of an item to be sold is based on the keyword used
by the seller.
The eBay keyword program suggests that the maximum number of
keywords to be used in an eBay ad is 100, the least is 50. This
is because the essence of the description of the product or the
ability of the ad to promote the item against a thousand similar
items is lessened.
This does not necessarily mean that the sellers will also limit
the amount of keywords that they will use. The eBay keyword
program further suggests that the number of keywords should be
congruent to the identity of the product. That is, it should be
very specific even down to the last details of the product.
For example, one seller may make his or her descriptive title
and ad using the word "DVD movie". Then, another seller posts
the same item but used the words "sci-fi DVD movie". And lastly,
another seller does the same but used the words "Starship
Troopers DVD". Applying the keyword principle, the third seller
will most likely gain more exposure than the other two, such
that when a person search for starship troopers DVD, that person
will most likely be lead to the third seller's listing.
Choosing the best category for the product is another effective
advertising technique.
There are those online shoppers who search items on the category
first. The reason behind this is that they don't have any
specific product in mind. For example, a buyer may be looking
for a DVD but doesn't know what are the DVD movies he/she wants.
So, it's a must that the seller places his or her item in a
category that is active or is frequented by most buyers.
So how do you know which categories are active? One easy way is
to look at the number of listings in that category. Generally,
anything less than 1000 means there are not many visitors to
that category.
You can use attention grabbing power words such as STOP, WOW,
YOU etc. Such power words have been used in the offline world
for decades. Look around you, check out that ad on TV, on
newspaper, on magazines. Learn and see what words grab your
attention.
About the author:
Dan Lim is an avid ebay fanatic who has been quietly earning a
comfortable living online. For more ebay selling secrets and
strategies, visit
bestnzb.com
