Why would anyone subscribe to a fee based newsletter
with so many free ones out there? The internet contains
many sites that allow you to get free stuff. If you have valuable knowledge and can save time, you can have a
successful fee base newsletter.
People may tell you that they would never pay for
anything over the internet. Television used to be free
also, but cable and satellite companies have made small fortunes.
People will subscribe to your pay newsletter, if you
have the right subject and fee. The first thing you
need to do is select a high demand subject. Do not make
your subject too general. Online Marketing and pets are
a good example of being too general. Search Engines
and dogs would be more specific subjects.
Once you select a subject, decide on your format. With your newsletter, you will need a password protected web site.
On this web site, you will have information on your
subject, plus your old newsletters. Other things on your
site could be resources, reviews, and helpful articles.
Update your web site weekly, at least. Also, send out
your newsletter at least bi-weekly. Weekly is preferable.
How are you going to get all of this material? Ask people
who have written articles for permission. Spending about
10-15 hours per week researching your subject is a good
way to help you locate your information for your
newsletter. The objective is to keep your content fresh
and up to date.
What should you charge for your newsletter? The fee
depends on the subject, but I would recommend having
monthly, 6 months, and yearly prices. The 6 month and
yearly price should be at a discounted rate. The
monthly rate will be the most popular. If you need
help pricing, locate a pay newsletter in your field
to get an idea of what to charge. Also, send out surveys
to see what people are willing to pay.
There are many companies out there that will handle
your credit card sales and your password protected web
site, following is one of the companies that will handle
all of your membership needs:
http://www.globill-systems.com
They can even handle credit card sales outside the
United States and Canada, which could increase your
sales by 20%. Also, they can run an affiliate program
for you.
You need to promote your site. A good sales letter with testimonials can help your site be successful. Advertise
and promote your affiliate program. Your affiliates can
make more sales than you.
This is a quick guide to starting your fee based
newsletter. With just 1,000 subscribers, you can
make a considerable amount of money.
With a little work and some terrific marketing, you can
make a great income with your fee base newsletter.