When you do a direct mail campaign, it is very important that you know exactly who you're trying to reach and that you come up with some kind of targeted message.

If you are just getting started, you may feel overwhelmed when you realize that there are up to 30 IT marketing tasks that you are capable of doing. Look at the list and find four or five of the most appealing, and then just work those a quarter at a time. The key is to be having several IT marketing tasks going on at once.

Ideas for IT Marketing

It might be outbound telemarketing. It may be postcard mailings where you're sending out a certain amount of postcards to a group and possibly doing a follow-up mailer every week or two or maybe direct mail letters. It may be some trade shows that are in your area, expos or industry or maybe holding a seminar.

Diversify your holdings

Hit different areas, and figure out a way that you can measure and track what you're doing. Know how much time and money you're putting in each category. Figure out what kind of leads you're getting from the time and money you're investing. Figure out what's working so you can do more of that and what's not working so you can do less of that.

Evaluate Your IT Marketing Efforts Every Quarter

Whatever you choose, stick to it for 2 to 3 months, and see how it goes. Once the quarter is over, stick with those that worked, can those that didn't, and add a couple of new ones to the mix. Marketing is an ongoing process! It's really a refinement process over time.

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