Copyright 2005 Brian Beshore
What is 'Niche Affiliate Marketing?' It is a catch-phrase or
brand that I have come up with to describe a system of
marketing, really. Niche Marketing is generally understood as
finding and selling products that are kind of unique, and
therefore do not have as much competition in the market place.
This concept is key to this system.
Affiliate marketing is, of course, selling memberships or
products in affiliation with another company, to get
commissions, usually on a multi-level or tiered arrangement. The
seller gets commissions on their sales and also a percentage of
the sales made by members who have signed up under them.
The pitfall, for many newcomers, here is that they will try to
sell, using the splash pages provided for them by the company.
After a few years of being in business, one sees countless
webpages that are all exactly alike. The newcomer has faded into
the crowd. The same problem exists for most any product that
exists; how to keep from disappearing into the multitude of
similar products. This problem, of course gets worse all the
time.
So how can a well known affiliate program or any other product
become 'Niche?' It's all in how you present it. For one thing,
you need to put your own site together and develop your own
brand or identity. I've written in other articles of the great
advantage to having your own domain.
Unfortunately, many newbies choose domain names the same way
they pick names for their dog; by whatever appeals to them. This
is not wise because there is an exact science to selecting a
domain or brand that has to do with search engines and keywords.
One cannot under value the importance of this science, since
research shows that 95% of internet users use the internet like
a yellow pages directory; they go right to their favorite search
engine. This makes search engines and search ranking the most
important of all means to advertise.
When you come up with a name or brand, for your business, put
some thought into it. Remember, it doesn't matter how good or
artful the name you choose is, if it's not something that people
actually type into their favorite search engine box.
You might think that you've come up with the greatest and
catchiest name in the world. It may make perfect sense to you
and seem to be a perfect description but, if no one else ever
thinks of typing this name into the search box, it doesn't do
you much good.
Start by making a list of possible names. I always recommend
that you put yourself in the place of your prospective
customers. Ask yourself what keyphrases you would type into a
search box if you were looking for the kind of service or
product that you offer.
Ask yourself what types of general descriptions your business
would be found under and start making some lists. Then comes the
important part. Research the keyword phrases on your list.
Find out, for sure, if people have been typing in the keyword
phrases that you have come up with and exactly how many. While
doing this part of the research, you should easily be able to
collect hundreds of pertinant keywords and keyword phrases that
you can use on your website.
After doing your research, make your selection from your list
for your new name and or URL. This is where the niche part comes
in. Select a phrase that you believe you can reasonably get to
the top of a search engine page with. Use this as a domain name.
About the author:
Brian Beshore is an Internet Marketer and a professional
copywriter. He is the creator of the Become Your Own Boss
Program;
http://www.surfinsafari.net
