Real Estate Teams are Taking Over.
1.Team approach uses specialists with strong marketing directed
to attract ready to act buyers and sellers. It is a new age in
real estate where a marketing professional is the most effective
agent.
2.Specialists: Buyer Agents, Listing agents, inside sales
agents, marketing specialists, closing specialists, and customer
service agents all working together. No warehousing the teams
hire and keep the best with very low turn over. Today in the
normal Real Estate Brokers office 80% of agents don't last the
first year, what other business (not including part time fast
food teenagers) has that turn over.
3.The Team leader gathers and develops training to keep all
agents and associates on track with the same message coming from
everyone on the team. Real everyday business growing leadership
and quotes went out the door long ago. Each major real estate
company has its' own training department using the same
techniques as used in the 1970's.
4.Advertising Team approach - use all mediums newspapers,
classifieds, direct mail, flyers, editorial ads, radio, TV,
email, pod casts, DVD's, signs, sign riders, 800#, websites
branded and unbranded, USP's in all advertising and performance
guarantees. The major brokers use signs on listings, webpage,
and weekly color full page newspaper ads (second level brokers ½
page or ½ page black and white ads, and some will advertise the
logo or brand name on TV.
5.Follow up Team approach - enter all clients into a data base
use follow systems for each type client. Develop and keep new
clients warm mail, email and phone. Existing clients send
newsletters, mail, email, and phone. Under contract customers
weekly phone updates from customer service. The Real Estate
Brokerage may send out client follow up questionnaires if
anything.
6.Affiliate Team approach - Attorney, Title Company, Insurance,
Home Inspectors, Landscapers, Plumbers, Electricians, Engineers,
Carpenters, Builders, and contractors. The Team has on board a
strong group of qualified and licensed independent affiliates.
The real estate brokerage says use my mortgage company, title
company, insurance company, advertising agency and relocation
company because I own them and can make another income off each
deal.
7.Team approach - Agents across the US and Canada are and have
worked with the team approach with great success. Look at your
local market check the advertising or your local MLS to see who
is using teams you'll find most of the top producers are using a
team to some extent. This is done within the broker's office
because the traditional real estate brokerage has failed the
agents.
About the author:
Bill Carey offers insights to the buying and selling process of
residential real estate for F*R*E*E information and reports see
http://www.CharlotteNCExecutiveHomes.com "Insider Real Estate
Secrets Revealed" ...a must-read for Home-Owners and Renters!
It's a FREE 12-lesson e-course covering more than 20 topics
exposing the realities behind buying and selling a home. It
Could Make(or Save) You Thousands of Dollars
