To carry on in the tradition of the classic e-book "Search
Engine Tactics" (as you surely know, written by Mark Joyner in
1995), I would like to propose 2 new tactics in use today.
With all due respect to Mr. Joyner, a lot has changed since 1995.
Here are two brand new tactics that the "search engine
optimization gurus" are talking about:
1. New Meta Tag: "Aesop"
If you get nothing else from this article, get this. This new
tag is popping up on sites all over the net and will
dramatically change the way people search. Essentially, this
tag breaks all Internet content into 6 useful categories. The
purpose of this is to allow surfers to more accurately and
quickly determine if a search result is, indeed, what they are
looking for. It also allows webmasters to attract more
appropriate visits to their sites. Right now, the only engine
that recognizes it is aesop.com, but I have it on authority that
others are preparing to start recognizing the tag as well.
For more information, here is the official aesop meta tag site
(includes a free tag generator) - if you don't already have this
tag on all of your pages, it's critical that you do this right
away:
http://www.aesop.com/metatag.htm2. CSS H1 Spoof
In the early days of the net, search engines were easy to fool.
These days, it's quite a bit more difficult, but it can be done.
However, any time you use some type of "trick" to spoof the
engines, you always run the risk of the engine catching you and
banning your domain for spamming.
OK, with that caveat, here's the trick.
Some search engines will give words found in the "H1" tag a
boost in relevancy. The H1 tag is used to specify your page's
"heading". The problem is, this heading is just plain ugly.
It's a huge point Times New Roman heading that doesn't look good
in anyone's web design book.
Here's the good news: you can get the best of both worlds using
Cascading Style Sheets (CSS). With CSS, you can specify that
the browser will render text in the H1 tag any way you please.
This is great; because, you can get both a boost in relevancy
and get better control of your page's appearance in one step.
Here's the code...
In your head tag, put the following line:
(Note that you can change any of the above variables - font
size, type, and color - as you see fit.)
Then, in the body of your document, where you want you document
"heading" or "headline", use the following code:
Text for Your Headline Here
The headline will now appear as you specified in the style code.
This is a great trick - and it's brand new.
Apply these new tactics today for some easy traffic courtesy of
your favorite search engines.
About the Author
Dr. Roger Wilcox is a well-known author and Internet Marketing
expert. Right now, he works as a professional affiliate to
prove that anyone can make a generous living on the Internet.
http://www.rogerwilcox.com
