An Overview Of Pay Per Click Search Engine Fundamentals
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
The three fundamental core elements that form the basis of a successful pay per click advertising program are constant...
How To Effectively Use Link Popularity To Improve Your Search Engine Rankings
One of the criteria for website popularity and enhanced website
search engine ranking is the quantity and quality of incoming
links to your website. Links leading to your site from other
sites - incoming links - are an important factor affecting...
The 11 Deadly Sins of Search Engine Optimization
(Common mistakes and misconceptions about search optimization and marketing) By Jeff Palmer There is so much misinformation floating through the internet regarding search engine marketing and optimization that it's important to shed some light on a...
The Ten Commandments of Search Engine Optimization
Most of the time when we pitch to a new client we are asked for SEO guarantees. "Your competition has guaranteed top results and submission to 100,000 Search Engines and Directories". We go all out educating clients that Search Engine Optimization...
Website Content vs. your Search Engine Rankings
This is a one of the most important questions any webmaster should ask him or herself : which keywords, how much, and how to naturally include it in the site's content ? Many people refer to this plainly as keyword density. Getting back to basics -...
Search Engine Marketing with Blogs
Blogs are fast becoming the SEO tool of choice by many webmasters. Why? Content. Search engines love content. The more content your blog can provide on a steady basis, the better your ability to increase traffic. Blogs are easy to start and anyone can for more effective SEO management.
What content do you place in your blog? You can place any useful information or articles about your product or service. If, for example, you are a wedding planner, you should write about tips future brides may not be aware of in relation to planning their wedding. You might talk about wedding scams, catering faux pas, honeymoon hotspots etc... Let the readers know you have something more to offer then just a simple service. People who feel comfortable about a person or organization are far more likely to buy from them. Let your readers know who you are and what you are capable of doing for them.
Now that you have your content, you need to get it into the reader's hands. The advantage of using a blog is that you can syndicate your content. Rich Site Summary or RSS is a format used to syndicate your content instantly. In other words, people can have your content posted on their web site or sent to their email. Most blog sites will give you your own special URL to submit to sites that syndicate content. These sites will then contact your URL for the content. The more you update your site the more your site will be indexed or PINGED by RSS feeds. To help ensure your RSS feed is being indexed, enter the RSS tag into the < HEAD > of your site. Just enter your site title and the URL with your special URL for RSS. This and other tags can be used in most blogs. Take advantage of them.
Creating a blog will allow your content to be syndicated which in turn will increase traffic to your web site as well as build your link popularity through RSS and blog directories. This will give you and your products or services recognition. The knowledge and personal insights that you share will help build your business and your customer relations. The RSS feeds and blog directories will also help build your page rank on search engines. Blogs have all the ingredients to be one of the best free advertising tools the Internet has to offer. Why aren't you taking advantage?
